Free U.S. shipping. Every jar hand-finished in Houston.

Crown & Co.

Premium oral care, rooted in nature.

A daily ritual, considered down to the last grain.

Shop Crown Powder — $59

Free U.S. shipping · Lasts 60+ days

Crown Powder — premium tooth powder in a frosted glass jar with brass lid

Crown & Co. · No. 01

Crown Powder

$59

A considered tooth powder. Six ingredients. Sourced globally. Made in small batches in Houston.

New Zealand grass-fed hydroxyapatite
Non-nano, naturally derived
Free of fluoride, glycerin, and synthetic additives
Sourced from six origins: New Zealand, France, Finland, Japan, Italy, India
60+ days per jar

Free U.S. shipping · Ships from Houston

Six ingredients, six origins

Every ingredient earned its place.

Nothing filler. Nothing anonymous. Every ingredient is traceable to its source.

New Zealand

Hydroxyapatite

The hero. From 100% grass-fed South Island cattle — the same mineral your enamel is made of.

France

White kaolin clay

A gentle, mineral-rich abrasive used in fine apothecary for centuries. Soft enough for daily use.

Finland

Birch xylitol

A natural sweetener that fights cavity-causing bacteria. Just enough to round the edges.

Japan

Amabito no Moshio sea salt

Hand-harvested on Kamagari Island using a 1,500-year-old seaweed method. Extraordinary mineral depth.

Italy

Peppermint oil

Steam-distilled in Piedmont. Remarkable clarity and brightness from generations of family farms.

India

Spearmint oil

Softer and rounder than its peers — paired with Italian peppermint to balance brightness with depth.

How to use

The Ritual.

Wet your brush.

A short pass under cool water. Enough to soften the bristles.

Dip into the powder.

Press the damp brush gently into the jar. A little clings — that's plenty.

Brush gently for two minutes.

Soft, slow circles. The powder turns to a fine paste as you go.

Rinse thoroughly. Repeat morning and evening.

Our origins

Rooted in Houston.

Crown & Co. started with a simple question: why does oral care look and feel like it was designed in a lab? We wanted something different — something you'd be proud to leave on your counter.

Every jar is hand-finished in Houston, Texas. We chose considered design over mass production. Six ingredients instead of sixty. Sourced globally, assembled locally, with care at every step.

Care for the crown. The teeth you have are the only ones you'll keep.

What people are saying

Quietly noticed.

"The first tooth powder that feels like something I actually want to leave on my counter."

Sarah M.

Austin, Texas

"I've tried every natural toothpaste on the market. This is the first one that actually made me stop looking."

James R.

Denver, Colorado

"My teeth feel genuinely cleaner. The jar is beautiful. The whole experience is just — considered."

Priya K.

Brooklyn, New York